Ames Farm honey
Honey - the sweetest gig
From 2017 to 2019, I worked as the in-house Creative Director at Ames Farm, a beloved Minnesotan raw honey company. In charge of all things visual, I produced printed materials, website and email content, online advertising, product images and photography, and packaging solutions. This design work enhanced and often doubled our sales online, at farmers markets, and at partner natural foods co-ops and gourmet shops. As the implicit web admin, I also maintained and initiated enhancements to, such as new content, ecommerce product features, and extensive copywriting.
During my time at Ames Farm, we released a couple of brand new products and seasonal items that required labels appropriate to the established brand style of the original honey jars.

This set of printed recipe cards served as promotional freebies during product demos and farmer's markets, and encouraged the buyer to try out different types of floral honey and other bee products. I maintained a library of different printable cards and flyers that were available for printing on demand for various events.

The smallest 2-oz honey jar also makes a great customizable party gift, so we expanded the label design offerings beyond solid colors to include more seasonal styles for events held during fall and winter (or for people who just love plaid).

I implemented multiple new areas of content throughout the website, such as this cheese and honey pairing guide and a web recipe book. Additional new pages included press appearances, staff bios, and content enhancements throughout the main product categories.

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